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The Wildsmith Papers


Feel the paper; slightly rough, but thick, the perfect foil to the hand-printed lettering. Marvel at the illustrations, the photography, the articles within…. Of course, we live in a digital age, and there’s no real paper here to handle. But perhaps that’s the point. The Wildsmith Papers is about the illusion within modern life – a dream of freedom, getting back to nature, celebrating our inner wild child. Elusive, yes. Impossible? Absolutely not.

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In This Issue

kathleen baird

Editor’s Letter

With global warming turning the seasons into one big blur, the shift into autumn has been increasingly defined more by life’s extraneous goings-on than by the elements: international fashion weeks; the inexorable slide towards Brexit; and, of course, everyone’s new terms at school. Embraced wholeheartedly, it’s a chance to start over, perhaps more so than New Year, even if, to relate it back to the seasons, it’s technically more about the ending of a period of growth and an entry into a period of dormancy. 

I love the sense of newness that comes with every season: the opportunity to make changes, the confidence to try something different. In beauty terms, this is traditionally the season for subtle reinvention, the time to buy a palette of new eyeshadow shades (and still only use the dark brown one in the corner). As Annabel Rivkin writes in her opinion piece about trying something new in beauty, “The secret is to take incremental steps; to find yourself in an ever-evolving virtuous circle. To pay enough attention to notice when your individual tools are no longer serving you. And to make it fun.” (Code: try the glittery pink shade too). 

The other thing I love about autumn is that with less sun bearing down on us, it’s also a good time for problem-solving. I’ve noticed over the years writing about beauty that there’s no one right answer. There’s a whole host of different ways of tackling problems depending on who you’re talking to – the facialist, the dermatologist, the chemist. And so, true to form, in her piece about the best way to tackle pigmentation, Claire Coleman interviews two leading skincare specialists and discovers a combination of treatments. 

There are no grey areas when it comes to Beatrice Aidin’s article about scientific proof, though. She discovers that increasingly, the natural luxury brands, Wildsmith Skin especially, are investing in thorough clinical trials in order to put paid to the urban myth that natural skincare isn’t as effective as its more synthetic counterparts. What does she discover? Well, do you really think we’d be telling you if the results weren’t good? Even we’re not that altruistic. 

We wish you a happy, healthy and joyous autumn, and hope to see you back here in winter.

Kathleen Baird-Murray

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